Aniruddha Khandewale (Aristo)

It is heartening to note that SMSRC has completed 10 years of its operations. The SMSRC prescription audit data has over the years evolved into a science that guides pharmaceutical sales & marketing strategy & decision – making process. It has become the foundation on which Pharma organisations build brands and create market value. The study of the data and its interpretation and utility has been ably guided by Legendary Late Prof. Chitta Mitra and further carried on by Dr. Sanjoy Mitra.

The industry and we at Aristo are indebted to this invaluable role played by SMSRC in our professional growth as well as the growth of our organization. We at Aristo over the years have always eagerly awaited the SMSRC Analytical presentation delivered by Dr Sanjoy Mitra. The presentations of Dr. Mitra are a source of great learning for the entire team. We revisit the principles of marketing and rewire our thinking process to review our strategies and direction. Dr Mitra has the unique ability to bring forth market insights which establishes him as a very astute marketing strategist & advisor. We also recognise that behind the screen, there is a dedicated team of field and office executives who churn out this valuable data and make it possible for us to interpret it in lucid and continually evolving formats.

My best wishes are with Team SMSRC to continuously evolve and be a guiding force to the Pharma industry in the years to come. And we shall always remain grateful for the contributions of each one of you.