Rabiur Reza (Beximco)

I congratulate SMSRC team and especially Dr. Sanjoy Mitra on the 11th Foundation day of SMSRC. Beximco Pharma has been using your service, I think as the first company from Bangladesh. SMSRC Strategic prescription audit has influenced many of our strategic marketing decisions that we have successfully implemented over the last 10 years or so. SMSRC is different compared to other similar service providers for the tremendous passion and conviction of Mr. Sanjay Mitra which he brings to any assignment that many time exceeded our expectations. I must appreciate his contribution in guiding us through strategic prescription research in establishing our presence in specialty segment on chronic care market and in launching our focused brand promotion in crowded antibiotic segment. His style of single minded focus in brand building has inspired our marketing team to build good number of powerful brands. I wish SMSRC all the best in its journey ahead and I feel happy that SMSRC is present in Bangladesh.

We look forward to receiving more customer insights as bold as before.