Suneet Aurora (Pharmed)

It has been a great learning and exciting journey, working with SMSRC since we associated with Dr Sanjoy since 2015. From a company that believed in growth, we graduated to a company that builds brands.

SMSRC came in with radical suggestions. Most of them weren’t easy to digest. Not by our team or me. But they made sense. The challenge was perfect implementation, which with the help of SMSRC I think we have achieved. We remain thankful to SMSRC. Thanks to SMSRC we bought an office in the same building and have become their neighbors.

Before the SMSRC-Pharmed era, we were a company ready to launch anything and everything. We used to see good in everything to build up our business with possibly no long – term strategy. Truthfully SMSRC has helped transform us to an organization aligned to brand building. For example, in 2016, we were even going to launch a hair fall product which in retrospect makes no sense now.

SMSRC has also contributed to our teams’ sense of purpose. The same team are more productive with the new insight, knowledge and way of working. Today Our vision says it all, and everyone in the company can recite our vision statement in one breath. We owe it to SMSRC for removing this clutter and bringing in clarity to what we want to achieve. This transformation from a numbered vision to one which is crystal clear, right through every soul of the company is not yet complete, but we feel we are on the way to achieve it with certainty.

There are many times still we disagree with SMSRC and know that they may fault us. So we hide some things from SMSRC till we make a mistake and tell them. (SMSRC team: You may smile here). Another thing I hear Dr Sanjoy has become a real medical doctor prescribing Pharmed products wherever he goes. Good for us.

We in Pharmed wish the SMSRC team all the best for your dazzling 10th anniversary, and I wish for an even stronger association in the coming years.

God Bless the SMSRC team.