Dr. Tony Parmar (Albert David)

Right at the outset I would like to “Congratulate” you and the entire SMSRC team on the successful completion of the 1st decade of SMSRC operations. A strong foundation is the crucial building block of any successful organization, but its strength is only known from the height of the building / organization built on this strong platform.

My association with ‘Prescription Research’ dates back to the days of Prof. Mitra way back in the early 1990’s. My acceptance and conviction in strong research data backed brand / marketing approach grew through my grooming in top MNCs and Indian companies including Boots/Knoll, Elililly, Zydus Cadila etc. It was further re-enforced due to my close association with Dr. Sanjoy Mitra, esp. in my 4-5 years stint as head of Corporate Strategy and M&A at Zydus Cadila, where we also conducted many Strategic Workshops and Brand evaluation studies.

I have recently, since January 2017, taken up the exciting responsibility of professionalizing the Albert David operations. This task obviously would have been incomplete without the inputs and expert guidance of SMSRC and Dr. Sanjoy Mitra. We have together drawn out a 5-year strategic road map for Albert David Ltd. We have had a fairly satisfactory execution of plans over the past 2 years and the results are beginning to show. We thus are hopeful of stronger brands and brighter days for ADL in the years to come, with a growing partnership with SMSRC.

SMSRC has turned 10!

Wishing SMSRC and each one of you continued success and growth in the years to come.